Fujifilm X-M5 Review: My Pocket-Sized Travel Companion
December 2, 2025
I lead at the intersection of business strategy and visual art. With over 22 years of industry experience, my career has been defined by a transition from hands-on production to Creative Design Management. I specialize in overseeing the strategic vision for brands, ensuring that every digital and physical touchpoint is intentional and impactful.
Currently, I serve as the Head of Design for Moxie Tonic Marketing. Here, I manage the creative lifecycle—aligning brand identity, user experience, and high-level visual narratives to solve complex business challenges.
In 2018, my husband and I moved our basecamp from Central Texas to the mountains of Colorado. This move represented a personal and professional “leveling up.” Whether I’m navigating a design sprint or trekking the John Muir Trail, I thrive on the clarity that high-altitude living provides.
My aesthetic is also deeply influenced by my time stationed in Japan, where I learned the power of minimalism and the beauty of quiet, intentional details.
In the professional arena, I leverage my 20+ years of experience to manage design teams and brand systems. Since starting in 2004, I’ve moved beyond “making” to “mentoring and managing.”
Creative Direction: Safeguarding the visual integrity of national and local brands.
UX/UI Strategy: Overseeing the architecture of digital platforms to ensure they are intuitive and conversion-focused.
Operational Oversight: Managing the “how” and “why” behind creative assets to deliver measurable results for Moxie Tonic.
While my professional days are spent steering design strategy, my creative foundation was built behind a camera. For over 30 years, I have explored the world through a lens—a journey that began in the chemical scent of a darkroom and has evolved into the precision of modern mirrorless technology.
My photography is a lifelong study of light and composition:
The Legacy Era: Years of experience with film photography and traditional darkroom processing provided me with a fundamental understanding of “the decisive moment.”
The Digital Shift: After a season focused on mobile storytelling and the convenience of the iPhone, I have recently returned to high-fidelity capture with a mirrorless system.
Current Focus: I am currently immersed in the raw, candid nature of Street Photography and the sweeping, disciplined compositions of Landscape Photography across the Colorado front range.
Role: Head of Design, Moxie Tonic Marketing.
Location: Colorado Springs, CO.
Years in Design: Professional since 2004.
Photography Tenure: 30 years (Film, Darkroom, Digital, Mirrorless).
Current Passion: Street & Landscape Photography.
Dual-Threat Leadership: My background in both technical photography and strategic design management allows me to direct visual projects with a rare level of technical depth.
The Founder’s Edge: Running my own Etsy shop ensures my management style is always grounded in the practical realities of marketing and sales.
Analog Roots, Digital Future: My 30-year photography hobby ensures my “eye” for design is rooted in classical principles, not just passing trends.
